The man behind the pixels

Tom Robak

Hey there! I’m Tom Robak, your go-to guy for all things web design and SEO. But why, you ask? Well, it’s simple. I’m on a mission to craft websites that don’t just look pretty but work like a charm! My journey started with a camera in one hand and a passion for capturing moments, which eventually led me to help fellow photographers and creatives showcase their work online.

// behind the scenes

About Me

A seasoned web designer and SEO specialist with a rich background in sales, marketing, and, notably, wedding photography

I specialise in crafting WordPress websites that are a harmonious blend of visual appeal and strategic design, aimed at achieving optimal results. My passion lies in assisting photographers and various professionals in the wedding industry to elevate their online presence and align their websites with their overarching business goals. I’m known for my conversational, enthusiastic, and humorous approach, and I’m deeply committed to delivering exceptional customer experiences, ensuring every client’s needs are met with expertise, precision, and a sprinkle of fun!

// why I do what I do

I believe in the power of a well-crafted website

I’m a firm believer in the magic of a kickass website and its game-changing powers for businesses. My passion is to help photographers and creatives like you to stand out online, attract your dream clients, and let your work shine! It’s all about making your online presence as awesome as your photography!

Why do I do this, you ask? Well, having been immersed in the creative and wedding industry, I’ve seen the struggles, the successes, and everything in between. I’ve witnessed the transformative power of a well-crafted, SEO-optimized website in turning the tides for a business. It’s not just about aesthetics; it’s about creating a seamless, enjoyable user experience that reflects your brand’s essence and values.

WEBSITES PROMOTE YOU 24/7: No employee will do that.
– Paul Cookson

// my approach

How I Make the Magic Happen!

A seasoned web designer and SEO specialist with a rich background in sales, marketing, and, notably, wedding photography

Combining my love for photography, marketing know-how, and tech wizardry, I create WordPress websites that are not only visually stunning but also SEO-friendly and user-centric. It’s all about understanding your vision and bringing it to life in the digital world, with a sprinkle of SEO magic and a whole lot of fun!

// my journey so far

From Capturing Moments to Creating Websites

My path has been marked by a series of exciting twists and turns, each one shaping the professional I am today

My journey began in the bustling corporate world, where I had the opportunity to work with industry giants like Coca-Cola and Danone. It was a thrilling ride, but my heart found its true calling in photography, leading me to capture the essence of love at weddings across the globe. However, my insatiable curiosity and love for technology and design soon pulled me into the dynamic world of WordPress. It was here that I found my rhythm, blending my diverse experiences to craft services that are as unique as they are effective.

The Genesis – 2014
In a small, cozy apartment on Ripley Road in Swindon, UK, my story unfolded. The nights were long, filled with endless cups of coffee and the meticulous editing of thousands of wedding photos. It was during these nocturnal hours that I honed my skills, working on my websites and those of my photographer friends, discovering unique SEO and website optimisation techniques. I was driven by a simple goal: to build better, more efficient WordPress sites focusing on easy content management and optimal site performance.
The Evolution – 2015-2016
My journey saw many milestones, from the creation of my official website in August 2015 to partnerships with renowned names like UNDSGN and Flothemes. I delved deeper into the world of SEO and optimising websites.
This journey was enriched with a series of workshops and notable conferences. I had the privilege to present at the Boring Workshop conference and the renowned Way Up North Conference, sharing my insights and knowledge about SEO and the critical role of having a strong, optimised online presence, reaching audiences from various corners of the world.
I also had the opportunity to speak at Bodaf Barcelona, addressing 600 photographers from around the globe, presenting ideas about website optimisation and structure.
The Expansion – 2017
I ventured into creating my own optimised WordPress hosting for photographers, which eventually got its own branding euHost, opening its doors to anyone in search of better solutions.
The Education – 2018-2021
My passion for sharing knowledge saw the creation of the first full online course on Creating a Website on WordPress and the publication of the kreatywni.co blog, an online magazine for photographers in Poland.
The Rebranding – 2022
With an eye on future projects and continuous development, I underwent rebranding, redirecting my old ROBAK.CO to the domain TOMROBAK.COM and continuing to operate under the Tom Robak brand.

Fun Facts

Polish Roots: “Originally hailing from Poland, I’ve got that Eastern European charm!”
Name Game: “Fun fact: My last name means ‘bug’—no squashing, please!”
No Regrets: “The best advice I ever soaked up? Live life without regrets!”
Family First: “Can’t imagine a world without my kiddos—they’re my everything!”
Coffee Aficionado: “Can’t start my day without a good brew—I’m a bit of a coffee connoisseur!”
Young Entrepreneur: “Started my first business venture at 16—talk about ambitious!”
Motorcycle Maven: “Yep, I’m the guy who zips around on a motorcycle!”
Pizza Connoisseur: “After shooting countless weddings in Italy, I’ve become quite the pizza snob—always on the hunt for the most authentic slice!”
Weighty Matters: “Believe it or not, I wasn’t always the strapping lad you see before you!”
Pilgrimage Pro: “Once walked a whopping 380 kilometers on a pilgrimage—my feet still remember, never again!”
Craftsman at Heart: “One day, I’ll master the art of furniture building—just you watch!”
Love Struck: “Once had the chance to move to the Dominican Republic, but love kept me anchored in Europe!”
Spaghetti Maestro: “I whip up a mean spaghetti—Italians would tip their hats!”
Dance Enthusiast: “Whether it’s a wedding or a kitchen dance party, let’s just say I won’t be winning any contests!”
Tech Whiz: “I’m the guy who’s obsessed with all things tech and web design—always tinkering and creating!”
Here’s to the Visionaries, the Storytellers… The Photographers who capture moments, the Wedding Maestros who immortalise love, the Portrait Artists who reveal every line of our stories, and the Newborn Whisperers who frame the first breaths of life. The ones who see the world through a lens, who freeze time with a click… I’m here to help you shine, to make your online presence as remarkable as your work, to solve your technical woes, and to let you focus on what you do best. Here’s to you, the creators of timeless moments, the crafters of every unforgettable memory.
– Tom Robak
(inspired by Steve Jobs)
Want a Website That Works as Hard as You Do?
With a carefully crafted website and a tailored SEO strategy, we can make your brand shine online. Don’t let your website be just another site on the web. Contact me and let’s create a website that’s a true reflection of your brand!

// contact

Ready for your new website?

Feel free to book a free consultation, or just drop me an email. I'm excited to chat with you!

Free initial consultation

Write an email